We're Vertical, the AI-focused arm of Adventure Club. Born from a design studio known for crafting exceptional digital experiences, we combine strategic design, human-centered UX, and practical artificial intelligence. Our mission? Helping enterprise organizations move AI beyond theory into impactful, real-world applications.
Turning AI from Hype to Trusted Capability.
We believe AI should make life better for everyone. Too often, AI projects stall—not because the tech isn't ready—but because people don't trust, understand, or use it. That's why we're dedicated to designing AI solutions people genuinely want to use. We bridge the critical gap between great technology and human trust.
Approach
Tech-Driven Design, Proven by Results. At Vertical, we use Tech-Driven Design to rapidly build, test, and validate AI concepts from the outset. By quickly prototyping and iterating, we show precisely how AI can deliver value before scaling up.
Strategic Design
Make AI useful
We ensure every solution aligns with real business needs and customer expectations, delivering meaningful outcomes.
Human-Centered UX
Make AI delightful
We craft intuitive interfaces and experiences that make AI-powered products feel effortless, valuable, and enjoyable.
Applied AI
Make AI work
We leverage trusted tech and partners to deliver safe, scalable, and adaptable AI solutions that solve real problems.
Why Vertical?
Velocity
Small teams, rapid cycles, cutting-edge stacks.
Safety
Transparency, compliance, fairness by design.
Flex Team
On-Demand Strategic expertise, and tech resources, AI-enhanced execution, no silos.
Powered by Adventure Club
As the AI branch of Adventure Club, Vertical benefits from a legacy of world-class design and digital experience creation. This heritage in understanding users and crafting impactful experiences is at the core of our approach to AI, ensuring that technology serves human needs effectively.
We work with category defining brands
